Based in Calgary, Alberta, Marketing Directions is a full-service management consulting company specializing in customer relationship management, marketing research, segmentation and customer satisfaction with experience in a variety of sectors such as Information Technology, Software, Energy, Food Processing/Agriculture and Manufacturing.

Primary areas of expertise:

• Feasibility Studies/Opportunity Assessments (new products, new ventures)
  
• Strategic Planning, Business Planning
  
• eCommerce, eMarketing, strategies and tactics
• Marketing Research
       -Quantitative (on-line surveys for quick response and decisions)
       -Qualitative (focus groups and interviews with industry experts)
  
• Product Development and Management
• Customer Satisfaction and Loyalty
• CRM, Customer Contact Management systems and Customer Information Planning
• Training - In-House Seminars and Workshops